Photo by Christina Lane

Ward’s Nursery & Garden Center

We did: Branding, Logo, Print Design, Web Design, Signage Design, Apparel Design
Visit: wardsnursery.com

Challenge
Ward’s Nursery has been around for decades in Great Barrington, MA and it was finally time to update their brand to keep up with the needs of today’s customer. The old logo was dated and inconsistent while their materials didn't reflect the exciting offerings and expert advice.

Outcome
We reworked the logo to feel familiar yet modern, and applied the new brand to guidelines, stationery, signage, advertising, tshirts and a fully responsive, flexible, custom web site – developed by our partner Gemini Creative. Rebranding was critical in establishing a unified voice for Ward's by reinforcing the company’s values and standards across all channels. Our brand strategy process ensured the new brand is both sophisticated yet friendly, capturing spirit of its history, and feels fresh and modern.