The Mount
Edith Wharton's Home

We did: Branding, Logo, Exhibit Design, Print Design, Web Design, Signage Design, Ad Design 
Visit: edithwharton.org

Challenge
Built in 1902 by Edith Wharton, The Mount is the venerated cultural institution in Lenox, MA that inspires the world with its rich design, literary events and gardens. They came to us to create a new identity that brought them up to date, added a more consistent and sophisticated look, while allowing their rich history to  shine. 

Outcome
We tweaked the logo and added a fresh color scheme, bold color blocks and modern typefaces to add a distinct flair to materials from their most basic stationery to all of the interior exhibits. The updated designs feel modern but still seem aligned with tradition. We collaborated with The Mount on its marketing strategy, and built it a flexible and robust website that works well across devices for ease of use and accessibility.